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Marketing and Community Relations

CCL helps developers, owners and operators of senior living properties by providing the expertise needed to succeed in achieving their goals. When you work with CCL, you will gain access to our market research and evaluation, industry experience, and a diverse national network of specialty care providers and advocates. CCL will provide:

  • Census development strategies and tools tailored to your community goals
  • Devise culturally and community specific market plans, advertising strategies, promotional materials and referral source development strategies
  • Coordinate the design of marketing collaterals, advertising, media releases, newsletters, signage, website, and other social media and promotional tools that will appeal to your target audience
  • Develop or recommend an effective management system for prospects and referral sources
  • Make recommendations for event planning and community involvement to promote your property
  • Provide staff training for marketing, sales and customer service
  • On-site evaluations of your property to hone curb appeal and enhance the interior to ensure favorable first impressions
  • Monitor sales results, respond promptly to challenges and provide comprehensive reports
  • Conduct annual competitive analysis and summary of community specific markets
  • Coordinate and host focus groups and present findings






“I appreciate that CCL is available to the board at all times, responds to requests for additional data in a timely manner and does an excellent job in financial record keeping.”
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