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Our Management Team

Valerie Dalebroux, Director of Marketing

 

Valerie joined CCL in March, 2017.  She has been working with the senior population since 1992.  Prior to joining CCL, she held Director of Corporate Marketing and Sales positions for 11 years with multi-site operators of independent living, assisted living and memory care communities.

Valerie's specialties include implementing successful campaigns for increasing occupancy in turnaround communities, lease ups and new construction.  This included playing a significant role in opening over 30 communities in both metropolitan and rural markets located throughout Oregon, Washington, and Idaho.  Valerie brings a unique and systematic approach to sales and marketing that involves developing stronger relationshops with customers and engaging all community team members.  Her 90 day results driven approach for increasing occupancy builds on the particular strengths and characteristics of each residence and its surrounding community.

 

As the Director of Marketing for CCL, she is responsible for the overall marketing functions of the organization, including census development, marketing training and public relations campaigns.  Valerie is passionate about the seniors housing industry as she is committed to the quality and care of each resident and family member.  She holds a Bachelor of Arts degree in Marketing & Public Relations from Portland State University.

 

 

 

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